Did you know that advertising on your car is one of the most cost-effective ways to generate interest/leads for your small business?
According to the Interstate Advertising Corporation, 74 percent of motorists are positively influenced by companies and products advertised on trucks.
The American Trucking Association states vehicle advertisements generate more than 600 visual impressions for every mile driven. So if you drive, a conservative, 25,000km in a year (15,500 miles) that’s roughly 9,300,000 impressions your vehicle has made for your business! You can break that down further by dividing the cost of your ad – whether it be vinyl wrapping, car magnets, window decals etc. to get a cost-per-impression value and you will see how much bang you get for every buck spent.
Enter my dilemma…
I have an AWESOME car – it suits my personality, it fits my blog identity and brand and it’s even in the colour of my blog logo – BUT it does not offer rear window space for an ad. In fact, it doesn’t offer tailgate or trunk space for an ad either, and since the rear of your car is the best place for advertising, I had to settle for side window stickers (who has time to jot down a number or website while passing by the side of your car?)
Summer rolls around and the hard top comes off and we spend time with the roof down and there’s no advertising going on at all. Nada, zip and zilch – which really is a giant waste since people tend to be on the road more in the summer.
So what do you do if you drive a “real car” – by that I’m referring to the most awesome vehicles evah like Jeeps and trucks?
You call up my gal-pal Jackie at Tire Cover Central and send her a PDF, Vector Art or high resolution JPG of your logo.
All of the tire covers from Tire Cover Central are made from marine-grade vinyl – the same stuff used to make boat seats, so you know your cover will last throughout the seasons in any weather or climate.
All images are printed using top of the line UV resistant solvent inks that actually etch into the vinyl. This means the image will not flake off like air brushed or painted tire covers. Tire Cover Central inks are rated up to five years!
Tire Cover Central makes each tire cover in-house so they can make any size cover you need. Just send them the number etched into the side of your tire and they will create your cover to fit PERFECTLY – no loose-fitting covers that could potentially blow off at higher speeds.
Tire Cover Central tire covers are secured with a 90 test pound rope that can be pulled as tightly as needed to obtain the desired fit. No elastic cords that can stretch out or let air under your cover, and every cover comes with a set of locking security grommets right in the cover as well as a heavy-duty locking zip-tie to prevent theft.
Look at that fit! Perfectly taught, no bubbles, gaps, wrinkles or flaking edges. (I wish I could say the same about myself!)
So while you’re in the house doing laundry, playing with the kids, or planning your next road trip – your car is working for you!
“Helloooo neighbours – Yes, you really should read my blog.”
While you’re blueberry picking with the family at say… Kusterman’s – your car is still working for you – even with the roof off and windows gone!
What if you drive a truck and don’t need a tire cover?
Tire Cover Central has you covered with custom window murals – attached to the outside of your window so as not to interfere with window tints or heating elements. The window murals have tiny holes in them so you won’t get any bubbling and are easy to remove down the road.
The best part – all items from Tire Cover Central come with a one year warranty that covers fading and workmanship! That’s confidence in your product.
Maybe you don’t need to advertise your small business? Maybe you just want to stand out from the crowd? Send in your PDF, Vector Art or high resolution JPG files and create your own masterpiece, or choose from one of the over 350 stock designs that Tire Cover Central has on their site. (Stock designs are only $59.99 in ANY size!)
Want to brighten someone’s day?
Or add a bit of whimsy?
Or submit your own files to create covers like these:
To break it down for you – if I were to use the original estimates above at 9,300,000 impressions in a year, divided by the $155 for a custom cover – that means I’m paying out $0.000017 for every look my cover receives. Yup, four zeroes AFTER the decimal – that’s cost-effective advertising!
Follow Tire Cover Central on Facebook and see what others have come up with (there are some really great ideas there)!
Thank you Tire Cover Central!
*Note: This is a sponsored post in that I was provided a tire cover at a substantial discount. All opinions expressed are sincere – I really do LOVE my tire cover!
Have a great one!